Regulations and laws

We take our responsibility as per all relevant regulations and laws very seriously.

As a traditional company based in Germany, we are committed to our social responsibility and, naturally, we make every effort to respect all national and international legislative provisions, while also ensuring our holistic compliance with the letter of the law.

Our local experts ensure that our customers and partners receive professional support and advice within the scope of current regulations.


National legislation

At national level, different legal requirements are in place, which are aimed at the manufacturers of tobacco products.

The Tobacco Products Act (Tabakerzeugnisgesetz) and the Tobacco Products Regulation (Tabakerzeugnisverordnung) are intended to harmonise the implementation of EU Directive 2014/40/EC with the laws, regulations and administrative provisions of the Member States pertaining to the manufacture, distribution and sale of tobacco and other related products. They also govern the presentation of tobacco (and related) products, and include sanction provisions that apply in the event of any violation of national and European laws.
Tobacco Products Act: more
Tobacco Products Regulation: more

The Youth Protection Act (Jugendschutzgesetz) sets out the regulations governing smoking in public, the sale of tobacco products to young people and the broadcasting of televisual advertising material for tobacco products. more

International regulations

At global and EU level, legislation has been adopted and treaties have been ratified, including legislative efforts to protect public health and to harmonise the regulations on tobacco products.

The EU Tobacco Products Directive 2014/40/EU dated 3 April 2014 regulates the manufacturing, presentation and sale of tobacco (and related) products within the European Union. more

EU Tobacco Advertising Directive 2003/33/EC dated 20 June 2003 sets out guidelines governing the harmonisation of those laws, regulations and administrative provisions within the Member States relating to the advertising and sponsorship of tobacco products. more

Self-imposed advertising restrictions

In our adherence to the Code of Advertising issued by the German Cigarette Association (DZV) and recognised by the Federal Cartel Office, we (as a member company of the DZV) have voluntarily undertaken to comply with certain self-imposed advertising restrictions when marketing cigarettes and fine-cut tobacco products.

The Code of Advertising prohibits advertising aimed at children and adolescents, or any effort to downplay the risks of smoking. more